Remember when people wore flower crowns at every music festival between 2014 and 2015? Most would credit Coachella for its rise in popularity. To quote E! News: “[It’s] become so popular that it’s hard to envision a Coachella outfit without a flower crown.”
The trend extended to Snapchat, becoming one of the most popular filters next to the dog and “puking rainbow” ones. Sure, some people gave it a bad rap for looking “too girly” or the fact it’s a “try-hard aesthetic.” But there are still those who love to wear it even when the trend eventually died down.
But all that’s changed with the premiere of Ari Aster’s horror film, Midsommar. The movie revolves around dysfunctional couple, Dani and Christian, who goes to a midsummer festival in Sweden with their friends. Their carefree holiday takes a horrific turn when they find out what really goes on in the village they’re staying at. The movie is also considered a story about enduring and freeing oneself from emotionally abusive relationships.
Take note: This was made by the same man who made Hereditary, which was named one of the scariest movies of 2018. Even though Midsommar didn’t get the same ratings as its predecessor (it got six percent less according to Rotten Tomatoes), viewers still noted how messed up it was, and even sharing fan art and looks inspired by the film.
Because of this, the flower crown, which was worn by the maypole-dancing women in the film, was resurrected. You can now see more people wearing the accessory again to pay homage to Midsommar.
View this post on Instagram
let the festivities begin 🌻 this look was inspired by midsommar which hasn’t even had it’s eu release yet but i’m so excited that i couldn’t help myself 🤩 *flowercrown by me and hair is edited* DEETZ 🦇: FACE: @nyxcosmeticsnl total control drop foundation, matte bronzer, @katvondbeauty metal crush highlighter in gold skool , @essence_cosmetics 24 hour stay all day long lasting concealer, @givefacecos highlighter in aria @sleekmakeup_nl blush EYES: @nyxcosmetics vinyl liquid liner, vivid brights ultimate eyeshadow palette, @jeffreestarcosmetics blue blood palette, @katvondbeauty basket case liner BROWS: @essence_cosmetics nude eyeshadow palette LIPS: @fentybeauty lip paint in stunna LASHES: @primark lashes in new york #makeup #makeupartist #mua #nyxcosmeticsnl #horrorfilm #horrormovie #horror #horrorfan #nyxcosmetics #sugarpill #nyxcosmeticsnl #jeffreestarcosmetics #makeuptransformation #midsommar #ariaster #cosplay #flowercrown #gore #katvondcosmetics #filmenthusiast
View this post on Instagram
MIDSOMMAR MAY KING 👑. . Hello everyone, I’m so excited to share this look with all of you, I recently saw @midsommarmovie and I became obsessed instantly, it’s such a beautiful and twisted film that It was so perfect for me, I’m not gonna spoil anything for you guys, but if you already saw it let me know your take on the ending 🧐😳 Love you all I really hope all of you Love it 💚💛💚. . I Used: @mehronmakeup Skin Prep Pro. @mehronmakeup Celebre PRO HD Foundation In Medium 2. @mehronmakeup Cream and Powder Contour And Highlight Palette. @mehronmakeup 3D Gel. @mehronmakeup Bruise Wheel. @mehronmakeup Stage, Spray and Gel blood. @hudabeauty NYMPH All over body Highlighters In Shade LUNA all over my chest. @fentybeauty Trophy Wife Highlighter. Flower Crown I Made it ❤️. . #me #midsommar #midsommarmovie #mayqueen #ariaster #movie #editorial #editorialmakeup #editorialphotography #sfx #sfxmakeup #sfxgore #specialeffectsmakeup #makeup #makeupartist #gay #art #flowers #summer #artistsoninstagram #mehronmakeup #mehronboy #fentybeauty #hudabeautynymph #hudabeauty #crazymakeups #thehorrorhub #sfxtutorials
— NightmarishConjuring (@Nightmar1sh) August 3, 2019
But also, thanks to Midsommar and the myths that inspired the film, we’re never looking at flower crowns the same way again.
What the accessory signifies in history and in the film
Midsommar was inspired by “May Day,” an ancient holiday celebrated around Europe during spring to commemorate fertility and welcome the warm weather. During this occasion, a May Queen is elected to be the symbol of purity and fertility in a village. When one is chosen, she is dressed in a white dress, a cape, and a flower crown.
But why was this accessory considered evil? It technically wasn’t. SYFY Wire explained it was often used in Pagan rituals, and wearing a flower crown was seen as blasphemous during the Medieval Age. It made a comeback in the Victorian Age when young girls would wear it.
In the context of the movie, the May Queen isn’t only expected to ward off evil in the village. She was also given the task to name who will be sacrificed to appease whatever god or higher being they bow to.
Also, the women danced around the maypole until they couldn’t anymore—even until death. (Inspired by a Swedish legend of the same premise) That’s one summer activity we’d like to skip, thanks.
The flower crown resurgence: Is it real?
Enough horror movie talk. Is the flower crown really coming back?
The answer: It’s possible, but not just because of Midsommar.
Sometime last year, K-pop fans started making the accessory trend when several of their male idols—from G-Dragon to members of BTS—started wearing them to guestings and shows.
lol someone tells seokjin to keep the flower crown on and seokjin is like no way that thing is itchy !
— 쟈근콩☘ (@tinyseokjinnie) April 27, 2019
Though we admit that regardless of where the flower crown resurgence started, people are now going to make Midsommar connections to the accessory. Who knew a horror movie could bring back such a fun accessory?
Screengrab courtesy of YouTube
For the latest in culture, fashion, beauty, and celebrities, subscribe to our weekly newsletter here
Lupita Nyong’o and breaking the Black stereotype in horror films
At Coachella, chokers are the new flower crowns
Ditch the wedding veil, wear an ornate headpiece instead
Your childhood headbands are back, but they’re not like before