August 22, 2018

Birkenstock turned down a collab with Supreme and Vetements

Birkenstock_Premium_Photo

Chances are that you own a pair of Birkenstock or at least know a close friend or relative who does—the classic yet ugly-pretty sandal has been around since forever and has gained popularity in the recent years. Even if Birkenstock collaborated with Rick Owens (pony hair, remember?) and Colette, they’re cool enough to decline a collab with hit brands like Supreme and Vetements. 

In an interview with The Cut, Birkenstock CEO Oliver Reichert said they turned down the collaboration because they didn’t need additional demand to their factories and at the moment, they’re still working on delivering at the orders for 2 million pairs of their classic styles. And besides both brands only want to slap on their logo on the sandal anyway, the interview explains how the customers for those brands pretty much know about Birkenstock already. So really, there’s no point. 

“There’s no benefit for us except prostitution,” says Oliver. “Because this is just prostitution.” 

Creative director of Vetements, Demna Gvasalia, told The Cut that he wanted to work with Birkenstock because they were really comfortable. And even if Oliver is not completely sold with the idea, he allowed his marketing team to discuss with the brand again. 

Do you think this collab (at least with Vetements) push through? Or is Birkenstock okay with their demand at the moment? Let us know in the comment section below. 

[The Cut and Hypebeast]

 

Photo courtesy of Birkenstock

For the latest in culture, fashion, beauty, and celebrities, subscribe to our weekly newsletter here

Follow Preen on FacebookInstagramTwitterYouTube, and Viber

Related stories:
New generation “ugly sandals” are trendy and I want a pair
Rick Owens put pony hair on your favorite ugly-pretty sandal
6 flats you can swap with your heels
German footwear brand unveils skincare line made of cork oak

TWEET
Filed Under:

birkenstock, collaboration, fashion, fashion news, Oliver Reichert, Supreme, Vetements



More Stories

Scout Creative Talks_Preen.pH
Friends_TV Series_Nostalgia_Relationships
margaret zhang

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.