September 19, 2017

On Fire: Selena Gomez Announces Collab with Your Choice Sneaker Brand

Do you think Lupus is going to stop Selena Gomez? Do you think she looks at all that she’s achieved, including a spot in Time’s Firsts list, and say she needs a break? Think again as Selena is now the face of Puma.

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Officially a part of the fam @puma #pumapartner

A post shared by Selena Gomez (@selenagomez) on

Selena features in the ads of the brand’s newest Phenom footwear. But she’s not stopping there. Like her collab with Coach, she will be working on a few marketing campaigns and product designs with Puma. In the official statement, Selena said, “Puma has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”

The pop star joins her boyfriend The Weeknd, Rihanna, Kylie Jenner, and Cara Delevingne in Puma’s roster of endorsers. Fitting company, don’t you think?



Photo courtesy of Puma’s official Instagram account

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Related stories:
What Is Lupus and Why Did Selena Gomez Go Through a Kidney Transplant?
How Selena Gomez Proved That It’s Not Just About Getting Likes
Makeup Artist Pat McGrath Reveals Collab With Selena Gomez
Kylie Jenner’s First Official Images for Her Sneaker Collab Are Here

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brand ambassador, collaboration, fashion, fashion news, Lupus, Puma, Selena Gomez, sportswear

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