Gucci truly is a luxury gift that keeps on giving—from their style revival these past few years to the number of beautiful (and quirky) campaigns they’ve released, there really is no stopping them now. As I ogle at my dream pair of mules, there’s another item that I added to my must-have-Gucci-things list and that’s Alessandro Michele’s very first fragrance for women called Gucci Bloom.
“It’s a surreal idea of wearing a garden,” was Alessandro’s idea behind the scent which features jasmine sambac from India, tuberose, musk, and Rangoon Creeper. The fragrance bottle comes in lacquered millennial pink, reminiscent of porcelain with a simple Gucci label—an aesthetic that makes every millennial’s heart flutter (admit it!).
The campaign, photographed by Glen Luchford, stars actress Dakota Johnson, model Hari Nef, and artist Petra Collins all dressed up in Gucci florals while dreamily hanging out in what looks like a garden in the middle of nowhere.
A preview of the film campaign for #GucciBloom, the first women’s scent for the House by #AlessandroMichele, featuring @dakotajohnson, @harinef and @petrafcollins and directed by @_glen_luchford. #InBloom Discover more through link in bio. Music: “The Rip” by Portishead (Universal Island Records Ltd)
If ever you want to transport yourself to this dreamy garden, you can cop the scent online and in leading department stores nationwide at P4,650 for 30ml, P6,350 for 50ml, and P8,450 for 100ml.[Fashionista]
Photos courtesy of Gucci
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