When it comes to big releases and announcements these days, trust that it will always be first seen on social media. For the official release of Kylie Jenner’s campaign for Puma, she dropped the image on her Instagram and Twitter accounts, complete with the info you need to know to get yourself a pair of shoes named Puma Fierce which will be out on April 1.
Puma soon followed up with another image of Kylie fooling around with a basketball.
PUMA Fierce. A lightweight trainer with zero excuses. Dropping 4.1.16. A photo posted by PUMA (@puma) on Mar 13, 2016 at 12:23pm PDT
Sporting the high-cut style also seen in Rihanna’s Fenty Puma sneakers, we expect to see these trainers as more of a fashion piece that just mere sports gear.
This is Kylie’s first independent foray into fashion as previous collabs with brands like PacSun and Topshop were with her model sister Kendall.[Nylon]