Coffee is becoming more and more of a specialty rather than just a beverage you drink to wake up. Coffee beans are now being developed and processed in the same way wine has been treated for centuries. We’re back to the basics, and it’s now all about just plain black coffee—from how it’s grown to how it’s processed.
How do coffee shops affect the way we experience coffee?
Coffee is a vehicle for emotions. That’s why you give news, good or bad, over coffee. There are certain emotions that your palate will remember and never forget. You’re always going to remember that good cup of coffee. With coffee shops, three elements are important: mental space, design, and the attitude. The interaction of the barista with the consumer is also crucial. In the end, what makes a coffee a specialty is what makes it special to the consumer, so it’s not just the coffee per se. It’s the whole experience.
With additional reporting by Eric Salta
Photo by Jar Concengco