BRANDED WRITING, COURTESY OF A POSSIBLE PUBLICIST
There’s something reckless about taking advice—relational, nutritional, financial, or otherwise—from someone whose career is built on being in the public eye and endorsing products that get her there. But with the requisite humility required of local celebs, these authors caution their readers about their lack of expertise.
The popularity of celebrity-written books over Palanca-award winning pieces prove that the average Filipino reader wants a less heady and more visual experience.
READERS NEED TO SAVE WRITERS
What does this mean for writers? As tempting as it is to dismiss celebrity-written books as “half-baked tips,” there’s something substantial to glean from their success.
Art by Dorothy Guya