March 10, 2017

Why Did Victoria’s Secret Choose Shanghai for This Year’s Show?

victoria's secret china shanghai

It’s only been a couple of months since the Victoria’s Secret Fashion Show in Paris, but it looks like they’ve already found their venue for 2017. This year, the show will be jetting off to Shanghai, China.

Models Josephine Skriver, Ming Xi, Alessandra Ambrosio, and Sui He are currently touring the city with the VS team. According to WWD, this is part of their tour for the opening of the brand’s first full-assortment stores in the country. The team is also possibly scouting locations for the year-end show as well.

😘#上海 #vsloveschina #shanghai

A post shared by Ming Xi (@mingxi11) on

👋🇨🇳❤️ #VSlovesChina

A post shared by Josephine Skriver (@josephineskriver) on

With these 2 beauties in my hometown @josephineskriver @alessandraambrosio

A post shared by Ming Xi (@mingxi11) on

谢谢 @mingxi11 & @hesui923 for showing me the best of #Shanghai 💋💋💋

A post shared by Alessandra Ambrosio (@alessandraambrosio) on

We are coming to the store later, are you gonna come?💋 @victoriassecret #vsloveschina

A post shared by Ming Xi (@mingxi11) on

Why Shanghai, though? After last year’s show, which featured four Chinese models, the VS Fashion Show became a trending topic in China’s microblogging platform Weibo. This is also why the brand wants to further expand their products to the highly profitable Asian market.

Is it too early to be excited for this? Of course not, and we can’t wait to see what’s in store in December.

[Refinery29 and WWD]

 

Photo courtesy of WWD

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China, fashion, fashion news, Preen, Preen.ph, Shanghai, Victoria’s Secret, VS Fashion Show



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